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 Gienna Shaw is an editor with HealthLeaders magazine. She wrote a great article: "100 Ways for Hospitals, Health Systems to Twitter "

For those who don't know Twitter, it is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. (Wikipedia).

How Hospitals and Health related organizations use Twitter :

• Asking general questions to engage its audience. (If Sanjay Gupta becomes the U.S. Sugeon General, what would you ask him?)
• Posting safety tips (change those smoke alarm batteries).
• Posting health reminders (get those flu shots).
• Providing links to cross-promote other products (read our monthly health magazine). 
• Posting stories about  volunteers, donors, and events.

• Announcing accomplishments (St. Jude Ranked No. 1 Pediatric Oncology Hospital).
• Generating excitement about successful fundraising events and thanking fundraisers (marathoners raise $2 million for hospital).
• Posting new research findings and overviews of topics such as cancer diagnosis and care.
• Internal communications. (What's on the agenda for the next faculty meeting?)
• Links back to its other online sites (including its online newsletter
• Fostering good customer relations. ("Taking time to thank our clients and all those who work with us for another great year").
• Posting dates, times, and fees for healthcare-related classes
• Bolstering recruitment efforts
• and you?????