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The objective of this forum is to encourage "out of the box" approach in  addressing opportunities / challenges of communications and marketing in healthcare ecosystem.

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POL as A Tool of Marketing for Pharmaceutical Industry

  Patient opinion leader (POL) refers to an individual who is well versed about his/her disorder and can influence the decision making of other sufferers with his/her writing. With internet being available at a very low cost and with the number of computer literate people on the rise, POLs are being viewed as a new source for marketing in..

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